The analysis of coffee consumption in Tashkent (30.11.00)
ABSTRACT on consumption of soluble, natural in coffee beans and natural ground coffee in Tashkent
The present abstract presents the major results of the marketing research on coffee consumption held in October-November 2000 carried out by “Favorit-Inform” Ltd. (IMC “Tashkent-Moscow”) for the company "AZIMUT”.
In total 430 respondents over 16 year age participated in the research (52,6% of women and 47,4% of men).
Sample covered 10 administrative districts of Tashkent city.
The following results were obtained:
In general in Tashkent the number of 16+ age range coffee drinkers amounts to 69,3% or 1 033 352 persons.
The number of persons who do not drink coffee amounts to 30,7% (out of the amount of urban population) or 457 776 persons over 16 year old.
62,3% (929 420 persons) drink soluble coffee. The average daily consumption rate of soluble coffee amounts to 3,2 gr. per capita. Average monthly consumption rate is about 89,2 tn. in Tashkent.
The average daily consumption rate of natural coffee constitutes 3,4 gr. per capita. Average monthly consumption rate amounts to 11,2 tn. in Tashkent.
The average daily consumption rate of coffee beans amounts to 3,9 gr. per capita. Average monthly coffee beans consumption rate amounts to 8,5 tn. in Tashkent.
The average daily consumption rate of ground coffee amounts to 3,9 gr. per capita. Average monthly ground coffee consumption rate amounts to 2,7 tn. in Tashkent. In general 2,1% (31 244 persons) drink ground coffee (see Appendices 1, 2 and 3).
When comparing quantitative characteristics of soluble, ground coffee and in coffee beans it is recommended to take into account the differences in preparation ways. Usually for 1 coffee cup it is required in average 1,8-2,5 gr. of soluble coffee and 3,6-5,0 gr. of grain coffee, as well as much more of coffee in beans. It is necessary to remember that there are taste preferences as to coffee strength and mixture, that make impossible to express in figure. Nevertheless, the above mentioned consumption rates allow to make conclusions on potential market capacity provided that brand preferences as well as the customer loyalty.
CONSUMPTION of COFFEE in Tashkent out of total population aged over 16 years
Number of coffee drinkers
1 033 352 persons
Number of coffee non drinkers
457 776 persons
Number of soluble coffee drinkers
929 420 persons
Total number of natural coffee drinkers
104 081 persons
Number of coffee in beans drinkers
72 857 persons
Number of ground coffee drinkers
31 224 persons
Number of soluble coffee drink 929 420 persons on average 3,2 gr. a day Monthly consumption rate in Tashkent amounts to 89,2 tn.
Natural coffee drink 104 081 persons on the average 3,4 gr. a day Monthly consumption rate in Tashkent amounts to 11,2 tn.
Coffee in beans drink 72 857 persons on average 3,9 gr. a day Monthly consumption rate in Tashkent amounts to 8,5 tn.
Ground coffee drink 31 224 persons on average 3,9 gr. a day Monthly consumption rate in Tashkent amounts to 2,7 tn.