Economic magazine " business - courier ", heading: MARKETING
RESOURCES of BUSINESS PARTNERSHIP
In any direction of activity of
structures of support of business practically always there is quite certain information
component. Moreover, many organizations have the certain volume
of the information potentially interesting and support useful to the purposes of business.
Certainly, information support is called to help the businessman with reception
of the qualitative, authentic and truthful information. We offer our readers
to familiarize with experience of the Russian colleagues and to begin search of the partner in "network"
of System MMTS (the Inter-regional Marketing Centres).
Guarantee of the exact information
The system of the Inter-regional marketing centres which initiator of
creation was the government of Moscow, has turned to well claimed structure. And
today she(it) already covers 62 regions of Russia. Nevertheless, the founder of
System MMTS - the Moscow fund of support of MT has addressed in the government of Moscow with the
project on the further perfection of the given centres. Than it is caused?
The project head "System MMTS" Elena Emel'janova tells:
- The new project is directed not on the further global expansion, and on maintenance
of reliable, extreme precise work in all parts, as the main problem(task)
of System - operative monitoring of the market on the basis of constant escalating and updating
of information resources, including due to its(her) presence at the Internet. And
here the highly skilled experts owning modern,
so, constantly updated techniques are extremely important.
Subject special cares there is an expansion of System MMTS for limits of
the Russian Federation though originally such problem(task) was not put. But when we have
created the site in the Internet and about us have learned(found out) abroad, in the Mayoralty of
Moscow inquiries and offers on cooperation from many foreign firms and the companies began to act.
And then self has arisen necessity of an output(exit) of System on the international market,
but without global expansion as at too big number of
participants the System can become uncontrollable and loses stability.
But nevertheless we have already increased the centres in Estonia, Minsk, Tashkent and Dusseldorf.
And, for example, in Italy functions of our centre were undertaken by company " MONDIPRESA "
which now on the basis of ours 13 regional centres creates the
information bridge with Rome, studies opportunities of creation of joint ventures. Now in
a stage of the coordination a question of creation of the similar centres in Kiev, Astana and Baku.
Main our problem(task) - to make business by more effective to help businessmen
and Moscow, and Russia to adjust numerous partner communications(connections), cooperating the
opportunities.
In System MMTS
In capital of republic of the beginnings to work the Inter-regional marketing centre "Tashkent
- Moscow" which founder became Russian - Uzbek joint venture " Favorite Inform "
and "Uzinkomtsentr" at the Ministry of external economic relations of
Republic of Uzbekistan.
And all began with the regional marketing centre " Favorite Inform ",
called to unit activity of the marketing centres in all regions of
Uzbekistan which has acted in a role of the head coordination centre. RMTS " Favorite
Inform " pursued practically the same purposes, as System MMTS. So
transformation of the regional marketing centre working in an area of republic,
into the inter-regional centre covering space of the countries of the CIS, Baltic, Czechoslovakia,
Germany and Spain - was a question of his(its) successful development. We shall note, that he(it) carries
already out(already spends) marketing researches of the markets of the outdoor advertising, soft
drinks, food stuffs etc.
In opinion of general director MMTS "Tashkent - Moscow" Timura Ablaeva,
demand for marketing services in our republic constantly grows also potential
of the local market in this sense is great enough. Becoming 62-nd centre under the
account and a first signs of the Asian countries in System MMTS, it(he) is formed the cook a
society with limited liability on the basis of the bilateral frame agreement
with Russian Joint-Stock Company MMTS " Moscow ". The given agreement means active
participation of the marketing centre in information interchange with other participants of
System MMTS, conducting and maintenance of databases in a format of the uniform standard.
Taking into account dynamical integration of Uzbekistan in the world community, it
is the extremely important to have today such structure, capable to become(begin) coordinating factor in inter-regional
dialogue of businessmen and manufacturers of the most different levels. Such
centre also will be MMTS "Tashkent - Moscow" in which always it is possible to
address on ph. 173-28-71 or on E-mail mmc_tashkent@mail.ru.
Liane To
"Business - courier", July, - August 2001
|