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Research of existing and potential consumers of "PGS" products (28.02.04)
Research of existing and potential consumers of "PGS" products


Consumer research for PGS company was carried out in January-February 2004 in order to analyze the existing and potential consumers of its products.

Research tasks were set to identify elaborate and report on the following:
- reveal consumer demand in these products;
- reveal potential consumer demand in these products and their preferences;
- assess the level of popularity and consumers awareness of such kinds of product;
- determine market capacity and potential.

Research methods:
- face to face interview;
- desk research.

This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.


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