Research of existing and potential consumers of "PGS" products (28.02.04)
Research of existing and potential consumers of "PGS" products
Consumer research for PGS company was carried out in January-February 2004 in order to analyze the existing and potential consumers of its products.
Research tasks were set to identify elaborate and report on the following: - reveal consumer demand in these products; - reveal potential consumer demand in these products and their preferences; - assess the level of popularity and consumers awareness of such kinds of product; - determine market capacity and potential.
Research methods: - «face to face» interview; - «desk research».
This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.