Research on preferences and demands of magazine advertisers (31.01.04)
Research on preferences and demands of magazine advertisers
In January 2004 "Favorit-Inform" ltd. (IMC "Tashkent-Moscow") conducted market research on preferences and demands of advertisers of the Client’s magazine.
Research objective: - to reveal preferences and demands of advertisers of the Client’s magazine.
Research tasks were set to identify elaborate and report on the following: - popularity of advertising media among existing and potential advertisers of the Magazine; - popularity of the Press for advertising; - objectives for advertising arrangement and key factors affecting on the choice of the periodical for advertising; - key advantages and disadvantages of the advertising agencies and employees of the press in the process of advertising production and arrangement; - strengths and weaknesses of the Magazine according to its advertisers.
Research methods: - in depth interview; - expert interview.
Researched group: - enterprises arranging advertisements in the press.
This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.