In January 2004 "Favorit-Inform" ltd. (IMC "Tashkent-Moscow") conducted market research on preferences and demands of advertisers of the Client’s magazine.

Research objective:
- to reveal preferences and demands of advertisers of the Client’s magazine.

Research tasks were set to identify elaborate and report on the following:
- popularity of advertising media among existing and potential advertisers of the Magazine;
- popularity of the Press for advertising;
- objectives for advertising arrangement and key factors affecting on the choice of the periodical for advertising;
- key advantages and disadvantages of the advertising agencies and employees of the press in the process of advertising production and arrangement;
- strengths and weaknesses of the Magazine according to its advertisers.

Research methods:
- in depth interview;
- expert interview.

Researched group:
- enterprises arranging advertisements in the press.

This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.

IMC “Tashkent-Moscow”