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Research on preferences and demands of magazine readers (31.12.03)
Research on preferences and demands of magazine readers


In November - December, 2003 "Favorit-Inform" ltd. (IMC "Tashkent-Moscow") conducted market research on preferences and demands of existing and potential readers of the Clients magazine.

Research objectives:
- to assess of the Magazine by existing and potential readers;
- to reveal preferences and demands of existing and potential readers of the Magazine.

Research tasks were set to identify, elaborate and report on the following:
- demands of the readers in economic information;
- sources for obtaining economic information;
- magazine strengths and weaknesses (statement style and form, design, pricing, demand, distribution channels);
- preferences and demands of existing and potential readers of the Magazine;
- key strengths and weaknesses of competitive periodicals;
- recommendations on further promotion of the Magazine.

Research methods:
- in depth interview;
- expert interview.

Researched group:
- top managers and managers of the companies, reading economic editions (62 respondents).

This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.


IMC Tashkent-Moscow






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