Research on preferences and demands of magazine readers (31.12.03)
Research on preferences and demands of magazine readers
In November - December, 2003 "Favorit-Inform" ltd. (IMC "Tashkent-Moscow") conducted market research on preferences and demands of existing and potential readers of the Client’s magazine.
Research objectives: - to assess of the Magazine by existing and potential readers; - to reveal preferences and demands of existing and potential readers of the Magazine.
Research tasks were set to identify, elaborate and report on the following: - demands of the readers in economic information; - sources for obtaining economic information; - magazine strengths and weaknesses (statement style and form, design, pricing, demand, distribution channels); - preferences and demands of existing and potential readers of the Magazine; - key strengths and weaknesses of competitive periodicals; - recommendations on further promotion of the Magazine.
Research methods: - in depth interview; - expert interview.
Researched group: - top managers and managers of the companies, reading economic editions (62 respondents).
This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.