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Shirts market research (31.08.03)
Shirts market research


In June - August, 2003 "Favorit-Inform" ltd.(IMC "Tashkent-Moscow") conducted shirts market research (Tashkent city).

Research objectives:
- current situation at shirts market;
- determination of qualitative and quantitative indices for marketing strategy.

Research tasks were set to identify, elaborate and report on the following:
- general information on shirts market;
- shirts market volume and capacity;
- shirts consumers preferences;
- market segmentation;
- marketing strategy.

Research methods:
- face to face interview;
- expert interview;
- retail audit

Researched group:
- individuals shirts customers;
- shirts wholesalers and retailers;
- shirts manufacturers.

This project was financially supported by Business Advisory Services Programme of European Bank for Reconstruction and Development.


IMC "Tashkent-Moscow"





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