ММЦ "Tashkent - Moscow" (Open Company " Favorit-Inform ") successfully works in the market of Uzbekistan with 2000г. and offers services in realization of sociological and marketing researches (qualitative and quantitative) in various fields of activity.
Kinds of researches:
Field researches:
- deep interviews;
- expert interviews;
- room interrogations;
- telephone interrogations;
- post interrogations;
- focus of group;
- street interrogations;
- перепись shops (retail-census);
- the mysterious buyer (mystery shopping);
- halls - tests (interrogations in-hall)
Room researches:
- a choice and an estimation of the equipment;
- reviews of the markets;
- a choice of suppliers, search of partners
Directions of researches:
- An estimation of the market, volume of the market;
- the analysis of opportunities of the market;
- the analysis of consumer behaviour;
- revealing of consumer preferences;
- a portrait of the consumer;
- definition of a target audience;
- research of retail trade;
- the analysis of competitors;
- the price analysis;
- research of sensitivity the price;
- research дистрибьюции;
- медиаисследования (researches of MASS-MEDIA, monitoring of MASS-MEDIA);
- testing концепта;
- testing of packing of a product;
- testing of promotional materials (radio and television rollers, design of a printed matter);
- an estimation of efficiency of publicities (претесты, monitoring of advertising);
- sociological researches etc.
